Question
154. Another name for the analysis of consumer lifestyle is
__________.
a) demographics b) psychographics c) social statistics d)
physiological needs e) sociographics
Page: 143Learning Objective: 3
155. Which of the following statements about psychographics
is most true?
156. Ads depicting happy families in Red Lobster restaurants
are segmenting the market based on __________.
157. The SRI’s VALS Program is a prominent example of a
__________.
158. Which of the following statements about the VALS program
is true?
a) The VALS system identifies four interconnected consumer
segments
b)The VALS program seeks to explain why and how consumers
make purchase decisions
c) Principle-oriented consumers are members of Generation X
d) Experiencers and Makers are both classified as
status-oriented consumers
e) Believers and Thinkers are both classified as
action-oriented consumers
Feedback: The VALS system has eight interconnected consumer
segments. Experiencers and Makers are both classified as
self-expressive consumers. Believers and Thinkers are both
classified as ideals-motivated consumers.
Page: 143Learning Objective: 3
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