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Case questions 1. How would you describe Tough Mudder’s strategy? 2. Why has the strategy been successful? 3. What do you think is the role of Tough Mudder’s sense of identity (‘We know who we are and what we stand for’) in influencing the effectiveness with which it implements its strategy? 4. Distinguish between the following concepts using examples drawn from the case: corporate and competitive strategy; strategy and tactics. 5. What challenges and opportunities does Tough Mudder currently face and how should it adapt its strategy to meet these challenges and exploit the opportunities? 6. Is Tough Mudder a socially responsible company? To what extent are Tough Mudder’s corporate social responsibility activities a tool of competitive strategy? Case study: Tough Mudder, p.31-35. Please answer the six questions listed on page 35. Please submit 2-5 pages. include charts and illustrations to underscore your points.



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