Igloo Dessert
Parlour
The Business
Igloo Dessert parlour is a local dessert house that offers
hot and cold desserts. Their menu includes a selection of ice
creams, gelatos, waffles, crepes, milkshakes, smoothies and
sundaes. Igloo desserts were incorporated on the 19th of May 2016.
Currently, Igloo is only available in its Croydon branch, with
hopes to expand and create a range of dessert houses throughout
Britain, in the near future.
Igloo Desserts, owned by Mrs Barbara Angela Walters-Ennis, is
a Private Limited Company with shareholders meaning the business
has its own legal status owned by shareholders who have limited
liability (owners not responsible for business debts - only their
investments are at risk). Its shares cannot be offered for sale to
the public or sold unless other shareholders agree.
Repeat Purchase
Repeat purchase is the buying of a product by a consumer of
the same brand name previously bought on another occasion.
Businesses prefer repeat customers since they are more profitable.
Therefore, concentrating on
customerretention and encouraging repeat customers creates
long-lasting, profitable relationships.
Repeat
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Location was a
tricky one since we werent quite sure whether Crown Point was a
suitable place to start up a dessert business. However, after
researching a bit more about the place I concluded that there was a
gap in the market within that area. There werent many dessert
shops in the area or to say there wasnt any within a radius of 5
miles. Therefore, by starting up my shop in Crown Point, I was most
certainly going to attract attention and therefore result in a sort
of
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