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Igloo Dessert Parlour
The Business
Igloo Dessert parlour is a local dessert house that offers hot and cold desserts. Their menu includes a selection of ice creams, gelatos, waffles, crepes, milkshakes, smoothies and sundaes. Igloo desserts were incorporated on the 19th of May 2016. Currently, Igloo is only available in its Croydon branch, with hopes to expand and create a range of dessert houses throughout Britain, in the near future.
Igloo Desserts, owned by Mrs Barbara Angela Walters-Ennis, is a Private Limited Company with shareholders meaning the business has its own legal status owned by shareholders who have limited liability (owners not responsible for business debts - only their investments are at risk). Its shares cannot be offered for sale to the public or sold unless other shareholders agree.
Repeat Purchase
Repeat purchase is the buying of a product by a consumer of the same brand name previously bought on another occasion. Businesses prefer repeat customers since they are more profitable. Therefore, concentrating on customerretention and encouraging repeat customers creates long-lasting, profitable relationships.
Repeat …show more content…
‘Location was a tricky one since we weren’t quite sure whether Crown Point was a suitable place to start up a dessert business’. However, after researching a bit more about the place I concluded that there was a gap in the market within that area. There weren’t many dessert shops in the area or to say there wasn’t any within a radius of 5 miles. Therefore, by starting up my shop in Crown Point, I was most certainly going to attract attention and therefore result in a sort of

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