a. Company/OrganisationÂ - Outline overall financial performance (a table with key figures/ratios) and comment onÂ Â Â performanceÂ - Quantify and trend the portfolioÂ - What are the key issues/challenges/opportunities faced by the Company/Organisation? b. Competitive EnvironmentÂ - Define your Arena/Industry/MarketÂ - If data is available quantify by revenue/units and show trendsÂ - Comment on competitors, customersÂ - What are the key issues/challenges/opportunities in the Competitive Environment?
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