Targeting New
Transitions is an academic coaching program that aims to prepare
freshmen through high school. To understand where to position this
SBU, a perceptual map can display a category Target New Transitions
can fall into. On the x-axis, the perceptual map will be plotted
with non-engaging and engaging and on the y-axis it will be plotted
with low quality and high quality
education.
The perceptual map allows the company to see where the consumers
see the product in a certain segment of the graph. For example,
student-to-student tutoring sessions could fall on the top right
quadrant, but the quality would not be as strong as a traditional
tutoring center. While talking education, many seem to discuss the
about the quality and how
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There is an
exponential growth in the use of technology for
learning(World
Internet Users Statistics and 2015 World Population Stats).
Establishing and online database for Targeting New Transitions will
appeal to the younger generation. The product would be similar to a
social networking site. It would supply many tools and resources
for the children to use in their studies. A child would set his or
her own account up and have their own personal profile where they
would be able to message their academic coaches. A reward system
would take place if there were any assignments online to show the
student that they are making progress and have something physical
to be proud of. A benefit of having an online database would mean
that it could work with the students schedule and create more
personalized approaches towards teaching. The price of the online
database would be free. It would come with Targeting New
Transitions and be able to be accessed through a specific password
generated through the company. Keeping Target New Transitions free
keeps it easily accessible to children even the ones who come from
low-income households. Free does not devalue the product, but it
makes it visible to those who would not even consider spending
money on it. Promotion of the online database product would be
through Targeting New Transitions. Since Targeting New Transitions
has a reputation in producing positive results with children
learning new material, the online database for students should be
well implemented, especially when the company has the consumer in
the right state of mind about the product. A distribution strategy
would be public schools in Chicago for now, since it is still new
to the market. With an introduction to the online database,
Targeting New Transitions would be able to spread across the
country to multiple high schools. When having a product that
has
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