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Targeting New Transitions is an academic coaching program that aims to prepare freshmen through high school. To understand where to position this SBU, a perceptual map can display a category Target New Transitions can fall into. On the x-axis, the perceptual map will be plotted with non-engaging and engaging and on the y-axis it will be plotted with low quality and high quality education. The perceptual map allows the company to see where the consumers see the product in a certain segment of the graph. For example, student-to-student tutoring sessions could fall on the top right quadrant, but the quality would not be as strong as a traditional tutoring center. While talking education, many seem to discuss the about the quality and how …show more content…
There is an exponential growth in the use of technology for learning(World Internet Users Statistics and 2015 World Population Stats). Establishing and online database for Targeting New Transitions will appeal to the younger generation. The product would be similar to a social networking site. It would supply many tools and resources for the children to use in their studies. A child would set his or her own account up and have their own personal profile where they would be able to message their academic coaches. A reward system would take place if there were any assignments online to show the student that they are making progress and have something physical to be proud of. A benefit of having an online database would mean that it could work with the student’s schedule and create more personalized approaches towards teaching. The price of the online database would be free. It would come with Targeting New Transitions and be able to be accessed through a specific password generated through the company. Keeping Target New Transitions free keeps it easily accessible to children even the ones who come from low-income households. Free does not devalue the product, but it makes it visible to those who would not even consider spending money on it. Promotion of the online database product would be through Targeting New Transitions. Since Targeting New Transitions has a reputation in producing positive results with children learning new material, the online database for students should be well implemented, especially when the company has the consumer in the right state of mind about the product. A distribution strategy would be public schools in Chicago for now, since it is still new to the market. With an introduction to the online database, Targeting New Transitions would be able to spread across the country to multiple high schools. When having a product that has

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