Part A: Client brief Â
You will develop a brief for a writing project for a client of your choice. The brief sets out your interpretation of what the client wants you to achieve. This resource The Client Brief summary best practice guide (http://www.ipa.co.uk/Content/The-Client-Brief-summary-best-practice-guide) has more information on how to write a client brief. Â
Writing the brief
The following components need to be included in Part A:
1. The brief will be approximately 800 words (+/- 10%). 2. You must express in one sentence what you have identified as the clientâ€™s communication need is. 3. Consider what forms of PR writing will best meet that need. Variety is expected however, if you choose to include three of the same resource (e.g. news releases) make sure you justify your choice.Â 4. Answering the questions below, you are required to explain how your recommendations of PR writing help to meet the clientâ€™s communication need.
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