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Students are required to collect primary and secondary information on a popular product widely available in Australian market and deliver a 5-minutes in-class individual presentation on the product. The topic areas covered in the presentation (not inclusive) may include marketing mix, market environment and holistic marketing concepts. The softcopy of the presentation slides, presentation summary (not more than 500 words) and other supporting materials (if any) are to be uploaded in the moodle before the scheduled presentation date.  
The assignment will include the following activities:  
a) Select the product and get it approved by the lecturer before week 3, b) Book an in-class presentation time with the lecturer (may be preannounced),  c) Collect secondary product information through desk research,  d) Take product images directly from the market – at least 10 images (own work) should be included in the presentation e) Prepare the presentation slide and presentation summary, f) Rehearse the presentation in front of your friends and families or other group members,  g) Upload the presentation, presentation summary and supporting materials (if any) on and before the presentation date, h) Make the presentation in the class.  



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